GBP Chapter 330 Tan Yu's Live Broadcast
Chapter 330 Tan Yu's Live Broadcast
The data for "Samurai Warriors" on its first day of release was indeed impressive.
So beautiful that Zhou Mingzhe lost his appetite at lunchtime, holding a piece of rib in his chopsticks, but not taking a bite for a long time.
"You should eat something." Lu Ran sat opposite him, her right leg propped up on the empty chair next to her, chewing on some vegetables, her words muffled.
"I can't eat." Zhou Mingzhe put down his chopsticks. "Fifteen million downloads, one million concurrent users. And that's only been five hours. By tonight, those numbers will at least double."
"So what if it flips?" Lu Ran swallowed the vegetables and picked up a piece of pork rib. "It's not like the sky is falling."
Zhou Mingzhe looked at him, his expression complex: "Are you really not in a hurry, or are you pretending?"
"No rush at all." Lu Ran gnawed on a rib, spitting the bone onto a tissue. "I've told you before, a game's longevity isn't just about first-day data. 'Samurai Warriors' is indeed well-made, I admit. But how long can it stay that way? A month? Two months? Half a year? By the time players have completed the story and maxed out all their characters, what's left?"
Zhou Mingzhe was silent for a while, then picked up his chopsticks and finally stuffed the piece of rib into his mouth.
"You have a point," he mumbled, chewing on a rib, "but I still think we can't just do nothing."
"Who said we're not going to do anything?" Lu Ran put down his chopsticks and wiped his hands. "I'll call Chen Mo this afternoon and tell him to put in more effort. East China is Tencent's home base, and it's also our home base. As long as East China is stable, everything else will be easier."
Zhou Mingzhe nodded: "So, what's the direction for the promotion? Should we still focus on competitiveness and social interaction?"
"Yes," Lu Ran said. "And this time we need to emphasize social interaction even more. Have you ever played League of Legends with your friends? That feeling of five people teaming up, cheering when you win and blaming each other when you lose, is something no single-player game can provide. No matter how good the graphics or how interesting the story of Samurai Warriors is, it is essentially still a game that can be played alone. If you play alone for too long, you'll get bored."
He paused, picked up his water glass, and took a sip: "But League of Legends is different. When you play League of Legends, you're not playing against the computer, you're playing against real people. Every game has different opponents, every game has different teammates, and every game is a completely new experience. This kind of experience is what keeps people playing."
After listening, Zhou Mingzhe nodded thoughtfully.
After finishing his meal, Lu Ran returned to his office and called Chen Mo on his phone.
I answered the phone after it rang twice.
"Mr. Chen, have you eaten?"
"I just finished eating." Chen Mo's voice sounded a little tired. "And you?"
"I just finished eating. Mr. Chen, I called today to discuss something with you."
"Please speak."
Have you looked at the data for "Samurai Warriors"?
Chen Mo paused for a second: "I've seen it. Fifteen million downloads, one million concurrent users. This data is better than we expected."
"So I was thinking," Lu Ran leaned back in his chair, "could you put in a little more effort on your end? At least in East China, to boost the popularity of League of Legends. It's not that we have to surpass Samurai Warriors, but at least we can't let users think that League of Legends is no good. Once that impression is formed, it's hard to reverse it."
Chen Mo didn't answer immediately. The sound of typing came from the other end of the phone, as if someone was looking up something.
After a while, he spoke up: "I've already started shifting resources in East China towards League of Legends. We've put it on the splash screen, featured on the homepage, and in push notifications—we've done everything we can. But to be honest, the results haven't been as good as expected. Warriors Online is also vying for users, and their channels are very extensive. It's not just TUTU and Tencent; Weibo, Douyin, Kuaishou—their ads are everywhere."
"I know," Lu Ran said. "That's why I didn't tell you to overpower them, but to stabilize East China. East China is our base, and we can't lose it."
"Understood," Chen Mo said. "I'll have another meeting with the marketing department this afternoon to see if we can squeeze out some more resources. We can increase the frequency of the splash screen glitches and send out more push notifications. But these are only short-term solutions; in the long run, the product itself will speak for itself."
"Yes," Lu Ran said. "Don't worry about the product; I won't let you down."
After hanging up the phone, Lu Ran put his phone on the table, leaned back in his chair, and stared at the ceiling for a while.
Shen Yuege walked in with a cup of hot tea, placed the cup on the table, and sat down next to him.
"What did Chen Mo say?"
"He said he'd squeeze out some more resources this afternoon." Lu Ran picked up his teacup and took a sip. "But he's right. In the short term, we can rely on promotion, but in the long term, we still need to rely on the product. No matter how good the data for 'Dynasty Warriors' is, it will only last for a while. The real test will come when the users' novelty wears off."
Shen Yuege looked at him but didn't reply.
She knew Lu Ran was right, but she also knew that Lu Ran wasn't entirely unconcerned.
He just didn't want to show his anxiety.
"What are your plans for this afternoon?" Shen Yuege asked.
"Watch the live stream," Lu Ran said.
Shen Yuege was taken aback: "Watching the live stream?"
"Right." Lu Ran picked up his phone and opened TUTU's live streaming section. "Since League of Legends was released, I haven't paid much attention to how the streamers are doing. I happen to have some free time today, so I'll see how the streamers are playing. If I come across any suitable streamers, I can give them some advice and encourage them to create more interesting content."
He scrolled down through the live stream list as he spoke.
There are many League of Legends live streams, and the top ones are all by top streamers with hundreds of thousands of viewers online.
Lu Ran clicked in and watched for a few minutes, then exited, switched to another app, watched for a few more minutes, and switched again.
These streamers are all pretty good at the game and their skills are quite proficient, but it always feels like something is missing.
It's not a technical problem, it's a problem with the results.
Their live streams felt like they were completing a task—playing games, providing commentary, and thanking people for gifts—the process was so standardized it resembled an assembly line. It wasn't bad, but it just wasn't interesting enough.
In his previous life, Lu Ran watched many League of Legends streamers' live streams. Some were skilled, some were eloquent, some specialized in creating entertaining content, and some became famous by creating memes.
Those streamers who truly become popular are not necessarily the most technically skilled, but they are definitely the most unique.
What people remember is not how many kills they got, but what they said, what actions they took, and what kind of entertainment value they created.
Most of the well-known streamers that Lu Ran could think of were League of Legends streamers, and these streamers mostly had their own unique and interesting characteristics.
(Please leave the name of the most famous League of Legends streamer in your opinion here.)
As he was thinking, his finger swiped down another page on the screen.
Then he stopped.
Livestream Title: [Star-Ranked Prince Takes You to the Top! League of Legends Bot Game Tutorial!]
Host's name: Tan Yu.
Lu Ran stared at the name for two seconds and couldn't help but laugh.
This kid has actually started live streaming.
...