GBP Chapter 317 Comic Book Store
Chapter 317 Comic Book Store
Jiang Weimin walked into Song Wenqing's office with the report materials.
"Boss, I'm busy! I have something to discuss with you!"
Song Wenqing raised his head when he heard the voice and saw that it was Jiang Weimin. He immediately smiled amiably and greeted him warmly:
"Wei Min, hurry up and sit down, do you have any good ideas?"
"It's not a good idea! It's just an immature suggestion!"
Song Wenqing couldn't help but joked: "Wei Min, you are still modest after getting married, hurry up and say it!"
Jiang Weimin handed the report to Song Wenqing and said, "President, you have seen the current comic book market. It is a mixed bag.
"There have been some poorly made comic strips on the market recently! The lines on the pictures are crude and the stories are even worse!"
"I know about this too! It has nothing to do with us! It won't affect our sales!"
"I'm just worried that someone will imitate us, which will definitely affect our sales."
"Someone imitates such shoddy products?" Song Wenqing frowned slightly, his eyes full of confusion.
Jiang Weimin nodded and explained seriously: "Big publishing houses like us will definitely not do this, after all, we focus on quality and reputation.
But some small publishing houses have low operating costs and are more profit-driven, so they will definitely do this because they can make money!
As long as the cost of printing a comic book is low enough, even if it is sold at a lower price, you can make 10,000 or 20,000 yuan from each copy!
As long as I publish enough comic strips, I can easily make a few hundred thousand a year!"
Song Wenqing leaned back in his chair, pondered for a moment, and said slowly: "That's right, in the face of interests, there will indeed be people who imitate.
Furthermore, there is a policy now that the supply and marketing cooperatives and Xinhua Bookstore will purchase a batch of comic books as long as they are published.
When I think about it, this is indeed a good idea to make money. If I had known this method 10 years ago, I would have done the same thing. "
“Although you can make money, this will destroy the entire market.
By that time, more and more shoddy comic books were passively introduced into bookstores and supply and marketing cooperatives, and these books were piled up on the shelves and could not be sold.
If this continues, they will become more and more cautious about purchasing comic books, and even lose confidence, which will undoubtedly indirectly affect our sales!"
Song Wenqing tapped the table lightly, thought for a moment and said, "Should we report this to the relevant departments?"
Jiang Weimin sighed helplessly, shook his head and said: "It is still necessary to report! But I think the effect may not be great.
Under the temptation of huge profits, the lower-level units will most likely ignore it and continue this short-sighted behavior. "
Song Wenqing leaned forward, staring at Jiang Weimin with anticipation on his face: "Go ahead! Weimin, since you brought it up, you must have some good ideas!"
Jiang Weimin straightened his back, his eyes gleaming with confidence, and said methodically: "President, I think the time is ripe now. We can set up our own comic book stores in various cities.
Furthermore, the output of our toy factory is increasing, so I thought that we could also sell toys in the specialty store to transfer some of the toy market share to the domestic market.
This will not only broaden the sales channels for comic strips, but also open up new markets for toys, forming a unique cultural consumption model.”
Song Wenqing nodded slightly, with a look of approval and a hint of worry: "It's a good idea, but how many stores do we have to build?
There are so many cities across the country. To build them all would require a huge investment of manpower, material resources, and financial resources. This is no small project.”
Jiang Weimin responded calmly, "We don't have to build it all by ourselves.
All we need to do is carefully build a few flagship stores in the core areas of major cities, such as Wangfujing in Beijing and Nanjing Road in Shanghai.
These flagship stores not only showcase the strength and image of our publishing house, but also serve as brand benchmarks.
For the rest, you can cooperate with supply and marketing cooperatives or Xinhua Bookstore.
They have mature sales networks and channels all over the country. With their strength,
It can help us distribute our products all over the country, saving costs and improving distribution efficiency.”
Song Wenqing's eyes lit up, and he followed Jiang Weimin's train of thought and said, "You mean, we should cooperate with Xinhua Bookstore or the Supply and Marketing Cooperative to open a new store, only selling our own comic books, and also our toys!
In this way, we can not only utilize their resources, but also ensure the sales and promotion of our products.”
Jiang Weimin nodded vigorously and added: "Yes, and if the market chaos I mentioned before really happens in the future,
Other shoddy comic strips have messed up the market, but our Qingdao Publishing House can still gather some excellent writers who like to draw comic strips here.
With our perfect sales channels and high-quality products, we will definitely stand out in the chaotic market."
At this point, Song Wenqing showed a smug smile on his face, and couldn't help fantasizing: "If other publishing houses can't use the channels of the Supply and Marketing Cooperatives and Xinhua Bookstore,
They must have come to our publishing house to ask for help! It makes me happy just thinking about it. I don’t want to report this shoddy workmanship to my superiors anymore!”
When Jiang Weimin heard this, he was speechless and the corners of his mouth twitched slightly.
"President, I actually have another suggestion that can help us make money again from our completed comic strip!"
Song Wenqing was originally holding up the teacup to drink some tea, but when he heard this, his hand stopped in mid-air and he looked at Jiang Weimin with a puzzled look on his face:
"How can you make money if it's all finished? The stories have already been told, and the readers have read what they should read. Is there anything new?"
Jiang Weimin explained slowly: "We can print a bound volume to integrate the contents of the original scattered individual books.
Combining more than 500 pages of content into one book, this format has a new selling point.”
Song Wenqing frowned slightly, with doubt in his eyes: "Can it be sold? Will readers feel that there is no need to buy another bound volume for the content they have already read?
And it costs money to make a bound volume. If the sales are not good, it will not be worth it.”
Jiang Weimin analyzed patiently: "President, the price of our combined volume is definitely much cheaper than buying all the individual volumes.
This is a good opportunity for readers who have previously been reluctant to buy the book because of the high price of a single book or because they did not have the complete set.
And from the perspective of reading experience, the bound volume reads more coherently, and there is no need to switch frequently like when reading a single book.
Nowadays, comic books serialized in various places are sold very scatteredly in the market, and some new readers may not be able to buy them all.
In addition, bound volumes can satisfy readers' desire to collect. A beautifully bound, thick volume looks good and gives a sense of accomplishment when placed on the bookshelf.
Since we are going to open a specialty store, this bound volume will definitely be popular. As a specialty product of the store, it may attract many customers to come to the store specifically to buy it."
Jiang Weimin knew clearly that the printing volume of Qingdao Publishing House could meet the normal printing demand, so he proposed the plan of bound volume.
In the past, the comic strips he drew had to wait in line before being published, and he had no energy or conditions to make bound volumes.
After listening to this, Song Wenqing's eyes gradually lit up, and his face was full of excitement: "Let's give it a try! Maybe we can earn some foreign exchange. This is a new idea. If it succeeds, it will be a considerable profit for our publishing house."
As he spoke, Song Wenqing was a little impatient to call his secretary in, "Let's have a meeting later to discuss how to implement it specifically.
I have to notify everyone to come to the meeting immediately. With such a good idea, we need to let everyone come up with ideas and implement this project as soon as possible. "