GBP Chapter 324 Spring Festival Gala
Chapter 324 Spring Festival Gala
"President, President Song is calling you to a meeting!" The secretary came in and reported to Jiang Weimin.
Jiang Weimin was busy with his work. He looked up when he heard the words. He was puzzled and asked, "Why do we have to have a meeting suddenly? What's the matter?"
The secretary paused for a moment and then said, "It seems to be a call from CCTV!"
Jiang Weimin packed up and walked towards the meeting room.
After a while, the directors of Qingdao’s three printing and dyeing factories, the director of Qingdao Garment Factory, and Jiang Weimin’s uncle An Tai all arrived one after another.
When everyone was present, Song Wenqing hurriedly asked everyone to sit down, his face showing excitement as he said, "I have something good to announce!"
Everyone looked at each other, and someone couldn't help but ask, "President Song, what's the good news?"
"CCTV is planning to hold a Spring Festival Gala, which will be broadcast nationwide! Invite our fashion show team, as well as the leading actors and actresses of sweet love movies to participate!"
"Attend the Spring Festival Gala?" someone repeated in a low voice, with a look of surprise on his face.
Song Wenqing nodded and confirmed: "Yes, our clothing factory's clothing display team has been traveling back and forth to major cities at home and abroad in the past two years. The clothing displays are very popular.
The theme song of this romantic movie is now being sung all over the country.
Many people yearn for the love story of the male and female protagonists, so CCTV invited them to participate. "
Now the fashion show team and film actors are managed by Qingdao Publishing House.
The clothing display team was organized, selected and trained by Jiang Weimin. Although the team members work in the clothing factory, they are managed by people arranged by Qingdao Publishing House.
Qingdao Garment is a joint venture of four units, each holding 25% of the shares. Qingdao Publishing House is mainly responsible for the design and development of new materials.
Director Chen of Qingdao Garment Factory quickly took over the conversation: "President Song, this is indeed a good opportunity for our Qingdao Garment Factory to show off! Last time after the movie was shown, our clothing factory's sales soared, but this time we can show it in front of the national audience, it seems that I have to speed up the production!"
Jiang Weimin quickly said, "It doesn't matter if Director Chen's clothing is not produced for a while. Our main product is a high-end brand. Scarcity makes things valuable, and quality is our foundation."
"I understand, Director Jiang, don't worry!" Although Jiang Weimin was the deputy director of the garment factory because he was in charge of the design department, the director of the garment factory still did not have as much say as Jiang Weimin. This garment factory was integrated and established by Jiang Weimin, and An Tai was also one of the deputy directors of the garment factory. Therefore, Director Chen still spoke respectfully to Jiang Weimin.
"President, I have a suggestion." Jiang Weimin thought for a moment and spoke.
Song Wenqing looked at him and asked curiously, "Wei Min, if you have any good suggestions, just tell me!"
"Since everyone thinks that the Spring Festival Gala is a good opportunity to showcase our Qingdao garment factory,
I think we should do it on a larger scale and provide the clothes for all the actors and hosts of the Spring Festival Gala, so that the entire Spring Festival Gala will be dressed in our clothes."
"President Jiang, this is a good idea! But how can we get them to wear our Qingdao Clothing?"
"Of course we provide it to them for free! Let them advertise for us. This is a program that is broadcast nationwide.
Basically, anyone who can watch the gala on TV can afford to buy our clothes. This is of great significance to our Qingdao clothing factory! It can help our Qingdao clothing brand spread more widely and gain more popularity. "
"Indeed, the clothes worn by everyone in the Spring Festival Gala are provided by our clothing factory, and people all over the country can see them. I am excited just thinking about it!"
"Not only that. Our men's clothing brand has been on the market for the past two years, but the sales results are not ideal. This Spring Festival Gala is a good opportunity to showcase our men's clothing brand and let the people at the gala help promote it."
Qingdao Garment Factory’s newly established men’s clothing brand, Jinchi Men’s Wear, produces high-end suits, shirts, Mao suits, belts, etc.
We only opened one store in each major provincial capital city. Since men's spending power is not as strong as women's, the products were not very popular after they were launched. Although we did not lose money, we did not make as much money as Lingyun Clothing did.
Qingdao Garment Factory was wealthy, so it was not a big deal for them to bear the cost of clothing for an evening party. Everyone agreed with Jiang Weimin's proposal.
Although everyone knows that this gala may lead to a surge in sales of Qingdao garment factories, no one knows how much influence the Spring Festival Gala can have.
Finally, Jiang Weimin was arranged to communicate and negotiate with CCTV.
After Jiang Weimin communicated with the chief director of CCTV.
The CCTV leaders held a meeting on organizing the conference.
"This meeting was held to discuss the Qingdao Publishing House and the clothing factory said,
They are willing to provide costumes for our Spring Festival Gala for free, and they are also planning to sponsor 50 yuan!"
The leaders of CCTV spoke out what was to be discussed at the meeting.
As soon as these words came out, the conference room suddenly became lively. "This Qingdao Publishing House is really generous! 50, many companies with good performance can't even reach this amount of income in a year."
Another leader shook his head and said with some emotion: "You underestimate Qingdao Publishing House. They can earn 1 million US dollars every year just by earning foreign exchange!"
"So, this means that the 50 yuan was given to us for nothing?" someone asked in confusion.
At this time, the chief director quickly explained: "Of course not, they still have conditions.
In addition to the singing and clothing show,
Qingdao Publishing House asked the host to
It must be clearly stated that the girls in the fashion show and the clothes worn during the party were all provided by Lingyun Clothing. With just this sentence, they offered 10 yuan. "
"Is this sentence worth 10?" People in the 80s did not know the quantitative effect that advertising could bring.
The director continued, "In the language program, the actors have to say 'I am wearing Jinchi men's clothing', which is also worth 10 yuan."
"Qingdao must be promoting their clothing. They are providing clothes for free and sponsoring clothes.
I think these two conditions are not excessive and can be fully met. "
Everyone nodded in agreement.
"What are the remaining conditions?"
"Qingdao Publishing House wants to arrange two programs on the Spring Festival Gala stage. One is Kung Fu Panda Afu performing Kung Fu, and the other is a situational comedy."
“I know something about this Kung Fu Panda.
It is a character in a comic strip published by Qingdao Publishing House and is now well-known around the world.”
"Director, pandas are our country's national treasure. Given the global influence of this character, I think there is absolutely no problem with this program!"
"Director Zhang, you are thinking about the 10 yuan sponsored by Qingdao Publishing House!" Director Zhang is in charge of the financial affairs of the entire CCTV.
A leader said half-jokingly, causing everyone to laugh.
Finally, after careful consideration, the director made the decision: "Since everyone agrees, then the show of Kung Fu Panda Afu performing Kung Fu can be aired.
There is also a situational drama, let's discuss it?"
The director went on to say, "The content of the last situation drama is adapted from the existing comic strip published by Qingdao Publishing House.
Alien creatures invaded, the war on the front line was tense, and the research laboratory in the rear raced against time to research new mechas, and finally succeeded in the research and successfully resisted the aliens. "
"What is a mecha?"
"Mecha is a weapon that is envisioned to be used in future battles against aliens."
"This sitcom doesn't seem to fit in with the joyful and peaceful atmosphere of the Chinese New Year, and this kind of virtual technology theme,
It doesn’t seem appropriate to present it on the Spring Festival Gala stage. That’s why I called everyone together to discuss it!”
"Master, if this sitcom doesn't fit the bill, then don't do it!"
The chief director hurriedly said, "But this sitcom is the last 20 sponsorship fee."
For a moment, the conference room fell silent again. The leaders looked at each other and began to weigh the pros and cons of this sitcom...
Jiang Weimin was determined to arrange these two programs on the Spring Festival Gala stage. There were profound and careful business considerations behind this, and all of this was closely related to the plan to set up specialty stores across the country.
At present, the production situation in the factory is very good, and the output of metal toys and Kung Fu Panda plush toys is rising steadily.
In order to meet the growing market demand, the factory is always operating at full capacity, constantly recruiting people and continuously expanding production.
After these efforts, the company can now barely meet the needs of some parts of the country, but Jiang Weimin has already set his sights on the broader national market.
According to Jiang Weimin's careful planning, the Spring Festival Gala is an excellent platform for display.
Jiang Weimin plans to launch a new generation of mecha at the party and display the mecha model in full swing on the stage.
Jiang Weimin is well aware of the powerful communication and influence of the Spring Festival Gala. Once the mechas appear on this nationally renowned stage, they are bound to attract widespread attention and heated discussions.
Through such displays, consumers' desire to buy will be greatly stimulated.
Next, he planned to strike while the iron was hot and quickly arrange the opening of the store shortly after the Spring Festival Gala was broadcast.
With the huge popularity brought by the Spring Festival Gala, he firmly believes that product sales will be hot.
By then, when readers are deeply attracted by the mechas at the party and are eager to buy related toys, the specialty stores will be able to take advantage of this consumption boom.
Cooperation with Xinhua Bookstores or supply and marketing cooperatives in various regions will also become smoother due to this wave of popularity.
After all, after the Spring Festival Gala is broadcast, there will always be a large number of readers who can't help but ask Xinhua Bookstore if they can buy the toys;
Similarly, in the daily operations of the supply and marketing cooperatives, customers will constantly ask whether there are related toys for sale.
In this way, with the help of the Spring Festival Gala, the nationwide expansion plan of specialty stores will take a solid and powerful step forward.