Chapter 1026: Really Good at It
Chapter 1026: Really Good at It
"It's not enough to just change the skin."
Zhou Kang suddenly tore open the Jinbangtiming wine box and took out the trendy promotional leaflet: "Smell it carefully, the smell of paper and ink is mixed with the smell of radio advertising fees."
The old salesman's eyes were as poisonous as a money detector: "Zhou Qi must be planning a big move in the dark."
Zhou Kang tapped the table with his fingertips to analyze the situation: "We can't afford Shengshi's lucky draw promotion, but they are rich and powerful enough to do it."
He explained Zhou Qi's marketing model in detail, then picked up the enamel pot and took a sip of strong tea.
"If we continue to fight a price war like this, we will lose everything."
His son Zhou Weixing made a few scrawls on the account book: "How about we reduce the price to 50 cents a bottle? We can still keep 30 cents profit on each bottle."
"Dad, isn't this price too high?"
Zhou Weixing was holding the price list and worried: "Originally we sold them for 1.2 yuan."
"Let Zhou Qi take care of the high-end market."
Zhou Kang pulled over the calculator and clicked on it: "We specialize in the mid-range market. They also hold a lottery? Let's hold one where everyone is guaranteed to win. Each bottle will get at least 10 cents in cash back, and if you're lucky you can get 50 cents!"
The old-fashioned desk lamp cast a swaying shadow on his face.
Zhou Weixing pinched his nose and worriedly said, "But we have cash in our account..."
"I'll figure out the money thing."
Zhou Kang suddenly slammed the table and stood up, shaking the cigarette butt in the ashtray and saying, "I'm good friends with Mr. Li from the town's credit union. It shouldn't be a problem to get a loan of 500,000 yuan by mortgaging the winery."
His eyes flashed with the brilliance of a gambler: "As long as I can make 'Peerless Fenghua' a success, I'll go all out!"
"correct!"
Zhou Weixing suddenly lowered his voice: "The base wine that Shen Bing Winery gave Zhou Qi was only 20 cents a bottle. I heard that Director Wang Qiang has been holding his breath for a long time. If we can leverage this relationship..."
Zhou Kang stroked his chin and groaned, "We need to think about this matter carefully."
He stared at the mottled sales map on the wall, and suddenly grabbed a red pencil and drew a circle around Shen Bingzhen's position: "Even if we can't completely cut off their supply, at least we have to get Director Wang in touch with us."
The sound of cicadas outside the window suddenly became shrill, and sweat stains appeared on the back of the father and son's shirts.
Zhou Weixing turned the fan towards his father and saw that the old man was sharpening a pencil with a paper cutter, with sawdust falling on the Zhou Qi Group's brochure.
At the same time, in the meeting room on the top floor of Shengshi Wine Industry, Zhou Qi loosened his tie and threw aside a stack of reports: "Don't even think about leaving get off work early tonight!"
The eight regional managers all straightened their backs, and the blue light from the projector swept across everyone's tense face.
The neon lights outside the window are just coming on, and the glass curtain wall reflects the bright lights of the city.
The market popularity of liquor products continues to rise, and now is a good time to expand your territory.
For Zhou Qi, gaining a foothold in the local market of Suqian is no longer a problem.
If the wine channels in neighboring prefecture-level cities can be opened up, Shengshi Tianxia Wine Industry will have taken a key step towards its national layout.
Among several key cities in the surrounding area, Xuzhou, the gateway to northern Jiangsu, is particularly worthy of attention.
As a thousand-year-old commercial port, taking over the market here is equivalent to controlling half of the market share in northern Jiangsu.
In addition to Xuzhou, the cities of Lianyungang and Huai'an are equally important - the former is the world-renowned "Hometown of Flower and Fruit Mountain", and the latter is an important hub of the Canal Economic Belt.
Once these three strategic points are captured, we can head north directly to the Qi and Lu regions.
Dongbin is not only a country of etiquette, but also a major province for liquor consumption with a tradition of heavy drinking. If we can open up the situation here, it will be a natural process for Shengshi Tianxia to become one of the national famous liquors.
After a cooperation negotiation meeting with eight major distributors, Zhou Qi realized that his previous judgment was biased.
Although these dealers who started out in rural towns are diligent and pragmatic, their vision and perspective are limited by their upbringing.
Expecting them to take the lead in opening up markets in other provinces is like asking junior high school students to solve calculus problems - their professional qualities and strategic thinking are not up to the task.
Whether it is Xiao Chao’s conservative style or Zhang Mei’s short-sighted decision-making, both confirm this judgment.
What is the most valuable thing in the 21st century? Talent!
What did businesses rely on in the 1980s? Talent!
Although Suqian is the granary of northern Jiangsu, its total economic output has long ranked last among the 13 cities in Jiangsu, and it is nicknamed "Thirteenth Sister".
If you want to find a general who can truly capture cities and territories, you must look to the provincial capital.
As the sun set, Zhou Qi got on his motorcycle and rushed to the silk factory where Lin Ruixue worked.
In this old factory area that carries the local sericulture industry, hundreds of female workers are still manually operating silk reeling machines, and the sound of looms and the chirping of cicadas interweave into a summer symphony.
This silk factory is not very large, but it employs thousands of female workers.
Although most of them are temporary workers, their income during the peak season can catch up with that of regular employees in government agencies.
You have to know that there was no concept of working outside the home at that time. Women from a dozen surrounding towns were willing to come here to work, and it was a good place to supplement the family income.
It takes a lot of effort to say that this factory has become a landmark in Guangzhou.
The first is that there are so many beauties - the soil and water of the south of the Yangtze River nourishes people, and the factory regularly selects female workers with good looks. Whenever there is a reception task in the city, the welcoming work will definitely be assigned to this factory.
The second one is even more lively. Young unmarried people nearby love to hang out in the factory area. After all, there are a large number of female workers, so you never know when you might meet someone you like.
However, there were also many street urchins among the crowd, and security incidents occurred every few days in front of the factory gate.
There was a sudden commotion at the factory gate that day. Zhou Qi came rushing over on a Yamaha 250. Before the smoke from the tail of the car had dissipated, there were already three layers of people surrounding the factory gate to watch the fun.
Those who know the value of the motorcycle smacked their lips and said, "Wow! This is an imported Yamaha. This motorcycle is worth at least 30,000 or 40,000 yuan!"
A few hooligans nearby chided him sourly: "Here comes another one pretending to be rich, I wonder which silly girl he is going to kidnap."
"If I had this car, I would take girls to the night market every day..."
The crowd was talking at once, their eyes glued to the shiny car body.
Zhou Qi propped up the ground with one foot and drifted to the ground to stop the car. The sound of metal scraping drew cheers from the young people on the roadside.
A few guys with dyed yellow hair started to make a fuss, holding cigarettes in their mouths, and whistles exploded one after another outside the iron gate of the factory.
"Dude, this car is pretty cool, who are you looking for?"
The security guard in a work vest took half a step across to block the way.
This silk factory is located in a no-man's land. The gatekeepers are all strong men in their early twenties, with half-meter-long rubber sticks on their waists.
"Pick up my wife Lin Ruixue."
Zhou Qi threw the key chain up, and when he caught it with his backhand, his leather jacket blew up in the wind.
Two packs of soft-shell Zhonghua cigarettes slipped out of the cross-body leather bag. The bright red cigarettes were particularly eye-catching against the gray factory gate.
There were still twenty minutes before the end of the shift, and the security guard Xiao Gao's Adam's apple moved.
The Canal brand cigarettes they usually smoked cost two yuan a pack, and now seven or eight pairs of eyes were glued to the blue and white cigarette box.
"Can you do me a favor?" Zhou Qi knocked on the windowsill of the duty room with his cigarette box.
Xiao Gao grabbed a pack and put it in his trouser pocket. The tight overalls showed the edges of the cigarette. "Accountant Liu is in Workshop No. 2. Follow me."
As I walked through the open-air cargo yard piled high with silk cocoons, the steam mixed with the musty smell filled my nostrils.
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